London-headquartered sports betting service and content provider IMG ARENA has confirmed that it has signed a new partnership deal with Spanish betting operator Golden Park to see its virtual products launch with the group’s online gaming brand GoldenPark.es.
Under the terms and conditions of the newly announced agreement, the British sports betting service’s complete virtual sports portfolio, including instant football, horse racing, tennis, trotting, speedway, cycling and greyhounds, will soon go live with the operator through Spanish technology firm’s gaming platform for Spain and Latin America.
Commenting on the deal in a press release, IMG ARENA’s Senior Vice President Commercial Max Wright said that the company always made significant investments in bringing innovation to players. It signed the new agreement to boost engagement using its virtual products.
Speaking about the agreement, Mr. Wright said, “This deal marks an important stage in the growth of our virtual business, securing IMG ARENA a market-leading position in the Spanish market. Furthermore, the integration with Tecnalis … facilitates a simple and effective route to integrating our content for a wider pool of operators across Spain and Latin America.”
It is worth-mentioning here that while IMG ARENA enjoys a market-leading position in Spain, the Madrid-based technology firm Tecnalis is the leading gaming platform in the Spanish gaming market as well as a leader in Latin America markets.
IMG ARENA’s impressive virtual sports portfolio, which was launched in the year of 2012, is presently available through more than 50 operators around the world. The company is also working with more than 460 sportsbook operators across the globe, providing 24/7 services together with on-demand virtual sports products and live streaming.
Golden Park’s manager, Victor Sánchez, also praised the partnership deal saying they were very excited to launch the best virtual products in the Spanish market. He added that the company’s players could look forward to a new gaming proposition that would take the Golden Park experience to a higher level.
Alejandro Serrano Zaera, Chief Operations Officer for Technalis, also welcomed the partnership deal, saying the addition of IMG ARENA’s virtual products to their company’s platform was a great addition to their existing offerings.
The London-headquartered sports betting service and gaming content provider recently hit a partnership deal with NASCAR to enable global sports betting operators to live-stream the widely-popular NASCAR Cup Series races for the very first time. The list of the company’s clients includes the ATP, the FA Cup, the European and PGA Golf Tours.