With a purpose to lure more gaming and entertainment enthusiasts to Southern Nevada, the Las Vegas Convention & Visitors Authority (LVCVA) is advertising gaming hub’s growing sports market and various kinds of related entertainment offerings.
The LVCVA is running an ad campaign called, “Greatest Arena on Earth.” The 30-second TV commercial tells viewers that Las Vegas has grown into new home for various live sports. In a voiceover, a narrator can be listened saying that it is “always on” in Las Vegas, which makes the city greatest arena on earth.
Assigned with the task of keeping Southern Nevada bustling with tourists and major events, the LVCVA has announced that the second spot in its ongoing ad series, called “Sidelines,” will be released soon.
The second spot in the series will present Las Vegas as a premiere locale for sports enthusiasts by highlighting its professional sports venues and its matchless entertainment and dinning. The marketing organization has plans to distribute the second spot across the country sooner the later.
The promo will feature the city’s Allegiant Stadium – the home of the NFL Las Vegas Raiders as well as the T-Mobile Arena – the home of NHL Vegas Golden Knights. It will also feature UFC Octagon, PBR World Finals, the Las Vegas Motor Speedway, and NASCAR. Additionally, it will feature the Sin City’s sports-related entertainment, including Topgolf, high-end luxury lounges, sportsbooks and post-game nightclubs.
Kate Wik, a spokesperson for the marketing organization, said, “We know that sports is a powerful draw for visitors to Las Vegas fans are drawn to the unique experience of seeing their home teams play here. We hope this ad will draw a new audience who will see firsthand that no spectator is on the sidelines in Vegas.”
A recent research carried out on behalf of the LVCVA found nearly three-quarters (73 %) of U.S. sports fans saying that professional sports has just added to the Sin City’s appeal.
It is worth-mentioning here that owners of the NFL, NBA, NHL and MLB long barred their teams from relocating to Las Vegas just because of widespread prevalence of sports betting in the area. Luckily, those restrictions started easing with the U.S. Supreme Court’s landmark ruling on May 2018, when the apex court concluded that the federal ban on sports gambling was undemocratic and unconstitutional.